Simplify to Multiply: Mike Agugliaro and Dean Jackson on Unlocking Business Growth
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Dean Jackson is the Co-founder of 90-Minute Books, which helps entrepreneurs create effective lead-generation tools through concise book publishing. He also co-hosts the I Love Marketing podcast with Joe Polish, which shares innovative marketing strategies and insights. Throughout his career, Dean has been instrumental in assisting thousands of business owners to enhance their profitability through innovative marketing solutions.
Here’s a glimpse of what you’ll learn:
[0:59] Dean Jackson shares the #1 marketing mistake
[5:05] The importance of developing an investment mindset and marketing systems
[12:27] Why you should build your business around what won’t change
[14:46] Balancing diversification and doubling down on investments
[20:49] Output versus activity: why team performance should be measured by outcomes, not actions
[24:12] Emotional drivers in marketing and how to influence buying behavior
[29:53] Dean compares examples of compelling and convincing marketing
[34:50] How to distinguish between poor and premium service
[44:32] Leveraging excess capacity for long-term recurring revenue
[55:01] Strategies for building marketing relationships
In this episode…
Many business owners treat marketing as a cost to minimize rather than a strategic investment to scale growth. This mindset often results in hesitant spending, underutilized capacity, and missed revenue opportunities. How can you approach marketing as a capital investment to fuel business expansion?
Marketing strategist Dean Jackson encourages entrepreneurs to shift their thinking from incremental growth to maximizing capacity and revenue through bold, customer-driven strategies. High-performing marketing systems are engineered to create specific results, like compelling action, amplifying your status, and tapping into timeless customer behavior. Rather than measuring marketing efforts, Dean recommends defining the key outcome and reverse engineering the fastest, simplest path to achieving it.
In today’s episode of FuDog.TV, Dean Jackson, Co-founder of 90-Minute Books, returns to talk with Mike Agugliaro about transforming marketing into a predictable growth engine. Dean talks about using emotional resonance in marketing, crafting offers with high perceived value, and how customer-focused design drives sustainable results.
Resources mentioned in this episode:
Quotable Moments:
“People think about their marketing like an expense versus a capital investment, and that changes everything.”
“Plan to dominate. You can't say ‘plan to dominate’ without changing your physiology.”
“We share things that make us look good… that’s why people spread ideas through word of mouth.”
“It's often less expensive to get somebody a result than to convince them to give you money.”
“Marketing is emotionally moving people from where they're at to where you want them to be.”
Action Steps:
Shift your mindset from expense to investment: Viewing marketing as a capital investment unlocks strategic growth opportunities and long-term scalability. It reframes spending as fueling revenue, not draining profit.
Define the outcome before the activity: Focusing on clear, measurable goals ensures that every marketing effort drives tangible business results. This creates alignment and prevents wasted time on ineffective tactics.
Engineer emotional resonance into your marketing: Connecting emotionally with your audience compels action and makes your message more memorable and persuasive. Emotion often drives buying decisions rather than logic.
Leverage your excess capacity: Identifying and utilizing underused resources, like service trucks or team availability, can increase revenue with minimal cost. This turns operational slack into profitable opportunities.
Use compelling storytelling instead of convincing copy: Stories that evoke status, urgency, or identity make marketing more shareable and impactful. People remember stories more than statistics.
Sponsor for this episode...
This episode is brought to you by FuDog Group, a personal development training company.
The FuDog Group provides educational training, resources, and connections to anyone looking to grow.
Most personal development insights taught today only address life’s basic challenges. We share proven next-level strategies and secrets no one else talks about.
We accomplish this through a combination of ancient wisdom and modern insights laser-focused on helping you enhance all areas of your personal life, including health, relationships, and wealth.
To learn more about how FuDog Group transforms humanity, visit https://fudoggroup.com/.
