The Wisdom You Didn’t Know You Needed – Featuring John Sheridan
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John Sheridan is the Principal of Sheridan Business Enterprises, where he works with business owners to systemize and grow their companies. He is also the Co-founder of MSP Growth Solutions, which prepares managed service providers (MSPs) for exit or long-term value creation. With more than 35 years of leadership, operational, and investment experience across startups and established firms, John began his career in real estate development and construction management before shifting into strategic advisory roles.
Here’s a glimpse of what you’ll learn:
[3:32] John Sheridan’s experience coaching companies from $2 million to $100 million in revenue
[9:28] The dangers of discounting and its impact on profitability
[12:23] How raising prices strategically can increase margins without losing customers
[16:12] The importance of budgeting and monitoring cash flow
[22:39] How to reverse engineer goals to drive growth and profit
[26:22] Performing a root cause analysis to address underperformance
[31:15] John explains the GWC (get it, want it, capacity to do it) model for assessing team performance
[39:43] Common communication breakdowns in companies and how to create alignment
[49:52] How ownership and critical thinking encourage accountability
[55:33] The importance of tracking milestones for lasting results
In this episode…
Many entrepreneurs chase growth but struggle to understand what drives profit and sustainable success. They get caught up in sales and new initiatives, often without clear visibility into their numbers, team performance, or systems. How can business owners build stronger, more disciplined companies that thrive through challenges and change?
Seasoned business coach and advisor John Sheridan says it starts with mastering the fundamentals, including knowing your gross margins and leading with clarity and accountability. John emphasizes building habits for forecasting, budgeting, and reverse-engineering goals rather than reacting emotionally to problems. He also highlights the importance of psychological awareness in pricing, communication, and team management, noting that consistent feedback and milestone tracking turn chaos into control.
In this episode of FuDog.TV, Mike Agugliaro talks with John Sheridan, Principal of Sheridan Business Enterprises and Co-founder of MSP Growth Solutions, about how to create structure and discipline in business. John discusses understanding profit drivers, using the GWC (get it, want it, capacity to do it) framework to evaluate teams, and tracking milestones weekly to ensure consistent execution.
Resources mentioned in this episode:
Quotable Moments:
“Unless you know the score of the game, you cannot win the game.”
“Feel the fear and do it anyway. The good part about right now is everyone understands prices are going up.”
“Anything that you can pull out of the business that’s simple, easy to understand, and you can put on a chart and trend.”
“It’s the week-to-week discipline to monitor execution where everybody falls apart.”
“Stay focused. Execute and you will be a mile ahead of everybody else who's wallowing in all this garbage.”
Action Steps:
Know your numbers thoroughly: Understanding your gross margin, cash flow, and key financial indicators gives you control over profitability. When you know exactly how your business makes money, you can make smarter, faster decisions.
Raise prices with confidence: When paired with clear value communication, strategic price increases can strengthen margins without losing customers. This step ensures your business stays sustainable amid rising costs.
Forecast and plan proactively: Building a cash flow forecast and reviewing it regularly helps you anticipate challenges before they arise. Proactive planning reduces stress and supports consistent growth.
Hold weekly accountability meetings: Reviewing goals and milestones each week keeps teams focused and eliminates last-minute surprises. Small, consistent check-ins compound into major progress over time.
Communicate with clarity and feedforward: Replace vague feedback with clear, forward-looking direction to help employees improve behavior and performance. Frequent, specific communication builds trust and accelerates development.
Sponsor for this episode...
This episode is brought to you by FuDog Group, a personal development training company.
The FuDog Group provides educational training, resources, and connections to anyone looking to grow.
Most personal development insights taught today only address life’s basic challenges. We share proven next-level strategies and secrets no one else talks about.
We accomplish this through a combination of ancient wisdom and modern insights laser-focused on helping you enhance all areas of your personal life, including health, relationships, and wealth.
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