Turning Vision Into Video: Mike Agugliaro and Apig on the Power of Creative Messaging
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Apig Tashjian is a video marketing strategist specializing in helping businesses convert viewers into leads through organic content. With over three years of experience, he has guided businesses to optimize content for growth. Apig also manages a YouTube channel where he shares insights on social media strategies and content creation.
Here’s a glimpse of what you’ll learn:
[0:37] Apig Tashjian shares his background growing up in Syria and relocating to Armenia
[1:39] How Apig discovered his passion for video creation and started monetizing it at a young age
[6:03] Why educational video content converts better than entertaining content
[12:55] Apig’s funnel hacking strategy
[13:52] The value of posting short-form videos across various platforms to boost visibility
[22:37] How video content boosts brand authority and trust
In this episode…
If you’re struggling to create consistent content that generates leads and builds authority, you’re not alone. While flashy, entertaining videos can rack up views, they often fail to convert followers into clients. How can you produce video content that grabs attention and drives tangible business growth?
Video marketing strategist and content creation specialist Apig Tashjian emphasizes the value of educational over entertaining content, advising creators to speak directly to audience pain points and offer actionable solutions. Business owners and content creators can build omnipresence by posting consistent short-form videos across various platforms, repurposing content with new hooks and music, and maintaining high production quality. Apig has also developed a funnel hack to identify strategies from high-performing creators and nurture leads through direct engagement.
In today’s episode of FuDog.TV, Mike Agugliaro welcomes Apig Tashjian to discuss building authority through high-impact video content. Apig shares his passion for video creation, how short-form videos boost visibility across various platforms, and how video content boosts brand authority.
Resources mentioned in this episode:
Quotable Moments:
“Your content should speak to your target audience. That’s the main goal when it comes to creating content.”
“People have 5,000 subscribers and are making more money than someone with 200,000 doing entertainment.”
“Post everywhere and see who your audience is exactly — LinkedIn, YouTube Shorts, IG, wherever.”
“If they search your company name and they didn’t see any videos, you will lose there.”
“The goal is giving something free, making your content more high quality, and you will win.”
Action Steps:
Focus on educational video content: Creating videos that address your audience’s pain points leads to higher-quality engagement and more qualified leads. Educational content builds authority and trust, unlike entertainment-focused videos that may attract views without conversions.
Be consistent with short-form video publishing: Posting videos every other day across multiple platforms keeps your brand top-of-mind and expands reach. Consistency improves algorithm visibility and strengthens your presence in your audience’s daily feed.
Repurpose and reedit existing content: Changing background music, titles, and thumbnails can breathe new life into past videos. This strategy increases content mileage and allows you to scale without constantly producing new material.
Build a lightweight home studio setup: A dedicated filming space with proper lighting and audio improves content quality and saves time. High production value boosts credibility and viewer retention across platforms.
Engage leads through direct messaging: Use DMs to start personalized conversations after viewers like, comment, or engage with your videos. This turns passive viewers into active prospects and accelerates the lead nurturing process.
Sponsor for this episode...
This episode is brought to you by FuDog Group, a personal development training company.
The FuDog Group provides educational training, resources, and connections to anyone looking to grow.
Most personal development insights taught today only address life’s basic challenges. We share proven next-level strategies and secrets no one else talks about.
We accomplish this through a combination of ancient wisdom and modern insights laser-focused on helping you enhance all areas of your personal life, including health, relationships, and wealth.
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